Thursday, June 30, 2011

Onscreen Style: 2NE1’s “I Am The Best” MV

2NE1 never fails to keep us on our toes, do they?
It’s no secret that these ladies are top fashionistas in the industry, and their latest music video, “I Am The Best”, fully proves that reputation.
The crazy hairstyles of both Sandara and CL are one of the most widely talked about fashion pieces in the video. In both the MV and their comeback stage, Dara is seen sporting an unconventional anime-like hairstyle (‘Vegeta’ style), and her usually soft girly hair is seen sticking straight up with the ends sprayed with silver-gray. Also, at one point in the video, CL has two horns of hair sticking out of her head, slightly reminiscent of Dara’s blue and pink hat.

Additionally, the group’s silver outfits are a key focal point of the music video.
The four outfits are fluid, yet encompass elements of each member’s personal style. The silver material adds a futuristic theme to the outfits, a theme that well fits the overall style of the video and song.
The silver outfits are from designer Gareth Pugh’s spring 2011 collection.
Gareth Pugh is a British designer whose aesthetic has been described as “fashion-as-performance-art” and has been compared to Alexander McQueen and Vivienne Westwood.
Unsurprisingly, his aesthetic fits right in with the general stylings and attitudes of 2NE1, making for a perfect fit.
What’s most notable about 2NE1’s style isn’t just that it’s crazy and outlandish, it’s that it’s crazy and outlandish but they manage to make it look fashionable and edgy. What might look ridiculous on other idols manages to look good on them, and it’s quite a hard feat to accomplish.
What do you guys think of 2NE1’s latest music video style?

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